The EasyInsights Platform – Intelligent Performance Tracking and Omnichannel Attribution for Insight-Led Marketing
In today’s analytics-focused marketing world, understanding buyer paths and assessing performance across multiple platforms is crucial. Conversion tracking and cross-platform attribution empower marketers to accurately assess which campaigns, channels, and touchpoints influence real results. EasyInsights delivers advanced analytics and automation tools built to help businesses streamline their marketing data, maximise ad spend, and execute smarter strategies in a GDPR-ready way.
The platform automates complex data integration by merging metrics from various advertising, CRM, and analytics tools into a unified dashboard. Whether you’re managing multiple campaigns across different ad platforms, EasyInsights ensures complete visibility of performance metrics while removing data silos and reporting delays.
Powerful Conversion Tracking with Multi-Touch Attribution
EasyInsights helps marketers to go beyond basic click tracking by offering granular conversion tracking across all user touchpoints. It lets teams to measure conversions that happen both online and offline, such as purchases, sign-ups, and leads—ensuring every meaningful customer action is tracked.
With flexible cross-platform attribution, businesses can understand which channels truly contribute to conversions. Instead of giving full credit to the last interaction, attribution models such as time-decay, time-decay, or algorithmic approaches assign credit more accurately across multiple touchpoints. This helps marketers to allocate budget more effectively and enhance overall ROI.
The connected attribution framework also helps brands reveal hidden patterns in user journeys, allowing for strategic campaign optimisation and stronger performance insights.
Server-Side Tracking – Accuracy Meets Privacy
As browser restrictions and privacy regulations intensify, traditional cookie-based tracking methods are becoming less reliable. EasyInsights addresses this challenge with backend tracking, which ensures reliable data capture while maintaining user privacy.
Unlike client-side methods that rely on cookies, server-side tracking gathers and processes event data directly from servers, eliminating data loss from ad blockers or tracking prevention mechanisms. This results in more precise attribution and compliant data handling—critical for businesses operating under modern data protection frameworks.
By adopting server-side tracking, companies can future-proof their analytics setup and maintain consistent insights even as the digital landscape shifts toward privacy-first ecosystems.
Smarter Product Feeds for Better E-Commerce Results
For e-commerce brands, product feed optimisation plays a pivotal role in improving ad performance and visibility across platforms like Google Shopping, Meta, and marketplaces. EasyInsights streamlines this process by enhancing, categorising, and enriching product data to ensure that every listing meets merchant guidelines and search relevance criteria.
Optimised feeds help increase click-through rates and conversion rates by delivering accurate, high-quality information to potential customers. Additionally, EasyInsights allows marketers to dynamically update inventory, pricing, and product attributes—removing manual errors and ensuring real-time accuracy across multiple channels.
This automation not only conserves time but also maximises campaign profitability by ensuring that ads are always targeting the best prospects with the right product data.
Cookieless Tracking – The Future of Marketing Analytics
The marketing industry is moving quickly toward a privacy-first approach, where third-party cookies are being phased out. EasyInsights drives this transformation with innovative privacy-based tracking solutions that allow marketers to continue capturing meaningful insights without compromising compliance.
By leveraging first-party data and advanced identifiers, the platform allows for effective audience measurement and conversion attribution even in cookieless environments. This ensures that businesses can maintain data continuity, optimise campaigns, and plan smarter strategies despite regulatory and technological changes.
Cookieless tracking through EasyInsights also improves transparency, giving both advertisers and consumers increased trust in how data is managed and used for performance measurement.
Key Reasons to Choose EasyInsights
Businesses across industries prefer EasyInsights for its ability to centralise analytics, simplify analytics, and generate accurate insights across all marketing platforms. By combining conversion tracking, cross-platform attribution, server-side tracking, product feed optimisation, and cookieless tracking in one solution, the platform enables marketing teams to focus on strategy rather than manual data operations.
Key benefits include:
• Unified data management from all ad networks and analytics tools
• Instant privacy-compliant tracking and reporting
• More effective budget allocation through accurate attribution models
• Superior data accuracy with server-side and cookieless technologies
• Dynamic optimisation of product feeds for better e-commerce performance
Summary
In a landscape where privacy regulations are becoming stricter and data fragmentation is expanding, EasyInsights emerges as a reliable solution for cross-platform attribution marketers seeking control and precision. Its integrated capabilities in conversion tracking, cross-platform attribution, server-side tracking, and cookieless tracking ensure that businesses can accurately evaluate performance and respond confidently to future changes. With automation, accuracy, and compliance at its core, EasyInsights empowers marketing teams to turn insights into strategy and achieve long-term growth.